For more years than I care to remember I have read The People's Friend, a magazine for women, a magazine that some may think is suitable for the older lady, but in fact when I first met this magazine I was barely into my 30's. There are advertisements, but not a lot; there are puzzles and crosswords [the cryptic crossword takes ages to work out with scribbles on pieces of paper and the dictionary close by], and there are letters by readers.
In the last magazine received, a regular piece, "The Farmer and his Wife", mentioned perfume ... 4711 perfume. What a plethora of memories those four figures brought to mind!
Way back in the days when country towns had a picture theatre and when young folk, and the not so young, attended the pictures at least once a week the cloakrooms would reek of perfumes as we tried our best to improve what nature had given us. Eye shadows, often frowned upon by 'the parents' was stroked on liberally, perfume dabbed behind the ears, and hair back combed within an inch of its life. Teenagers were ready for the world!
My favourite perfume was "Evening in Paris" that had its own special smell [Midnight in the Sewer catcalled the local boys]. The girls ignored the ignorant comments ... but smirked to each other ... 'they had noticed!' A few years ago I visited a museum of 'artefacts' from bygone eras and Evening in Paris deep blue/almost indigo bottles featured! I only hope that had I been small enough I wouldn't have been popped up on a shelf and called an artefact!
4711 was another favourite. 4711 was more suitable for daytime wear [or for those not wishing to be quite so conspicuous]. And for the 'older woman' there was respectable "Tweed", which was a sure-fire winner if looking for a gift for a Mother or aunt.
Today many perfumes are cloying and many change their smell on different skins. Funny isn't it how four little figures, 4711, bring back a glimpse of days long past.